Word
奨励、訓告、熱心な勧め
an address or communication emphatically urging someone to do something.
The president's speech was full of exhortations to unity and hard work.
大統領の演説は、結束と勤勉への奨励の言葉に満ちていた。
スピーチや文章の中での「強く勧める言葉」を指す、堅い表現。